I believe storytelling should do more than fill space—it should move people.

I launched Grit Strategies in 2023 to help organizations drive change, shape narratives, and get real results. I also serve as Executive Vice President of Content and Creative at Moxie Strategies.

Before founding Grit, I built a career behind the lens: first as a photojournalist and video producer, then as Director of Video for the Mayor’s Office of New York City, where I helped pioneer a new way of government storytelling, making City Hall feel a little more human along the way.

Later, as Digital Director for the State of New Jersey, I helped turn NJGOV into a viral phenomenon, launching platforms and growing millions of followers the old-fashioned way: through story, brand, and bold content. At Kivvit, I led brand strategy across nonprofits, corporate, and advocacy campaigns—turning complex issues into work people actually cared about.

My work has been recognized by Adweek, PRWeek, The New Yorker, The New York Times, and Rolling Stone. I’ve picked up a few awards along the way too, but I’m more focused on what’s next than what’s already on the shelf.

When I’m not helping clients make an waves, rewriting headlines in my head, scheming the next bold campaign, or tossing rocks into the Delaware River with my toddler.

Connect with me on LinkedIn, Facebook, Instagram, carrier pigeon, or email.